This CES Trends deck challenged me to create something entirely different from what is typically produced at Derse, while still staying true to our brand identity. This was a difficult balance to strike. With many key members holding different ideas of what would work, I navigated those competing perspectives and designed a piece that felt fresh, innovative, yet still unmistakably Derse. In addition to the deck itself, I created LinkedIn ads to amplify its reach, ensuring our insights captured the attention of the right audience online. The final report unpacked the transformative trends and actionable strategies experiential marketers need to know from CES 2025—from AI-powered personalization to sustainable design—giving our audience insights they could apply directly to elevate their trade show activations!
Please enjoy a few of my favorite pages from the 35-page document. To download the full piece, please click below!
I had the opportunity to design the visuals for our CES 2025 Trends campaign, bringing complex insights to life in a way that is fresh and unmistakably Derse. From the deck itself to the LinkedIn ads, every piece was crafted to clearly communicate transformative strategies, from AI-powered personalization to sustainable design, while capturing attention and inspiring our audience.
