Second Nature elevates personalization by tailoring plant and garden recommendations to your unique environment, schedule, and goals. Through an intuitive app featuring a guided quiz, users receive customized plant selections and care plans, paired with thoughtfully designed starter kits powered by AI. Whether you’re a seasoned gardener or just beginning, the app provides personalized care reminders, fertilizers, tools, and expert guidance; everything you need to grow with confidence!
Box suite
App interface
Within each branded box, there is an assortment of user-specific tools. Starting the unboxing journey is an explanation card featuring a custom brand pattern. To highlight Second Nature’s core philosophy, three key tenets were defined and represented in icon form: Habit - encouraging the intentional integration of gardening into daily routines; Nurture - promoting mindful time spent caring for nature; and Balance - maintaining a thoughtful sense of equilibrium in what you grow and how you grow it. These principles are reinforced through a set of accompanying stickers and icons featured on packaging and app pages.
Explanation card and brand pattern
Brand tenants stickers
For the seed and fertilizer blend packaging, I aimed to create something that feels personal and unique to each gardener, while still being practical for larger-scale production. The solution was a seed and fertilizer blend package designed with intentional space for handwritten details that feel down to earth and selected just for you. This grounded, approachable approach enhances Second Nature’s brand while clearly communicating that each product is tailored to the individual.
